2 How the Griff works

Empathy may seem like a weird thing to spot and track. What can it possibly have to do with our future? Well, we all listened to the 2020 Democratic nomination of Joe Biden. The term “empathy” featured so prominently, it has been called the theme of the conference. “Asked and answered,” you might say. “TheContinue reading “2 How the Griff works”

Case Study 1: Alcohol’s falling trend

The Griff is tracking alcohol. Actually it’s following beer, aperitif, spirits, wine, and mixology because alcohol is a bundle of things. But if we take alcohol as a category, we see decline. In an interesting metric, Pinterest says that searches for “sober” are up 746%. The WSJ says that Americans drank less wine for theContinue reading “Case Study 1: Alcohol’s falling trend”

Case Study 2: Steampunk is flat

The contents of Steampunk tile tell a story. The first tile introduces the term. And then through the next six tiles, we show IBM’s noble effort to study Steampunk and then declare it the big trend for 2013. As it turned out, IBM was wrong. The trend had in fact peaked. And that’s what makesContinue reading “Case Study 2: Steampunk is flat”

Case Study 3: GHE20G0TH1K is going nowhere fast

GHE20G0TH1K is a tiny trend. It’s not the future. It’s not even a future. It is a community of enthusiasm that started small and will stay small. I came across it by accident. What, I wondered, is this? How did someone make “ghetto” and “gothic” go together. It was one of the favorite conceits ofContinue reading “Case Study 3: GHE20G0TH1K is going nowhere fast”

Case Study 5: the eclipse of the cool hunter?

In late 2019 I had a meeting with Jodi Harris in NYC. She looked at me across her desk, and smiled, and said, “Look, we don’t need to hear about the latest thing. We don’t only care about cool. We want a bigger picture than that.” I looked at her with astonishment. Actually what IContinue reading “Case Study 5: the eclipse of the cool hunter?”

Case Study 6: the Griff spots youth weaponizing youth?

While walking on Sunday, it occured to me that two parts of the Griff might be connected in ways I hadn’t seen. Thus did “Failure to Launch” seem to connect to “Incel.” Part 1: Failure to Launch The Griff has been tracking the Failure to Launch problem for some time. This is the phenomenon thatContinue reading “Case Study 6: the Griff spots youth weaponizing youth?”