Case Study 4: Celebrity fatigue

Until quite recently we were unapologetically in love with our celebrities. They were the last elite standing. Experts, academics, social elites, politicians, civil servants, artists, authors, intellectuals, all of these had fallen. Celebrities seemed to rise inexorably, taking over TV journalism, magazines like Vanity Fair, the best seller list, marketing and even innovation. And thenContinue reading “Case Study 4: Celebrity fatigue”